Have you ever wondered how some business owners seem to magically get publicity whenever they choose? Well, I'm here to tell you, there is no publicity fairy. If you want publicity for your event, product or service, It's not as difficult as think. Consider the following:
1.) News is new. Put a new spin on old issues. Be creative. So, for example, if you own a restaurant, invite your frequent guest to an on-site holiday cooking lesson of your new entree! Or, have your guests nominate the worst cook they know and have a special night for the "Culinary Challenged." Invite the papers and local TV station to cover this fun event.
2.) Timing is everything. Plan your event or launch your product or service around the holidays, during a typically slow time. The media is often looking for interesting stories to report on...particularly if they are the "feel good" type. Animals and kids almost always rule!
3.) Select the appropriate media venue for your target audience. Remember the media is not your audience; you reach your audience through the media. So for instance, if you have a travel agency. pitch your story idea to the reporter for the travel section of your local paper.
4.) Offer visuals. Remember the old saying, "a picture is worth a thousand words?" Select a backdrop that is interesting and supports your story. Think this through before contacting a reporter. An offer of good background pictures will make your product or service more likely to receive coverage.
Stop by later this week for Part II: Pitching a Reporter.
Your VP, H.W.
Wednesday, October 14, 2009
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