Daily Tip: Celebrities and Your Event (Part II)
Hey Publicity Seekers!!
To continue our conversation on celebrities and your event...
You've made a pitch, and your celebrity guest has agreed to attend your event.
The next steps would be to:
5.) Select one handler for your celebrity guest. This individual will work as the liaison between the celebrity's assistant/agent, and your organization. This lessens the possibility of confusion.
6.) Remember, just because the appearance is free, does not mean your organization will not incur any cost. So, have a budget ready for transportation, hotel (if necessary), and any other support the person may want. Check with the assistant/publicist for a list of wants, needs and preferences.
7.) Work with the agent to compose a media list. The list should include reporters and media venues that have covered the subject matter, as well as the celebrity.
8.) Cross promote the event on your web site, blog, news release, newsletter, radio stations.
9.) Be sure to get written permission to use pictures, interviews, etc for continued promotion. Distribute a fact sheet to the media with a pre interview Q&A, or some bit of info that is not well known about the celebrity.
10.) Use live-feed video such as SKIPE to show the event on your Web site; post it on YouTube for future reference…Also, invitations to the online event can be sent to your supporters via email.
Any events coming up? Let us know how it goes!
Your VP Guru!!
H.L.W.
Sunday, August 16, 2009
Friday, August 14, 2009
Star Struck?! Part I
Daily Tip: Celebrities and Your Event (Part I)
Hey Publicity Seekers:
Growing up in Southern California had many perks! One was the occasional run-in or chance to meet a celebrity. I had an opportunity to work with the handler’s of the legendary producer/composer, Quincy Jones to coordinate a media event held on the opulent 28th floor of Los Angeles City Hall. The City wanted to host a New Years Eve event, and Quincy, generous spirit that he is, wanted to encourage support for his Telemedicine Initiative. This is what I learned:
1.) You need to find a connection between your organization’s cause and a celebrity. So, if your company provides sports equipment to disadvantaged youth, list a few celebs who are open and vocal supporters of that particular sport.
2) Go after newbies as well as A-Listers…They are typically more accessible, and need the publicity.
3) Write a one paragraph pitch providing background about your event, and note the way your organization or company plans to get media attention.
4) Visit the Association of Talent Agents Web site to locate that celebrity’s agent. Call and give your pitch! Stay tuned for Part II!!!
Your VP Guru
H.L.W.
Hey Publicity Seekers:
Growing up in Southern California had many perks! One was the occasional run-in or chance to meet a celebrity. I had an opportunity to work with the handler’s of the legendary producer/composer, Quincy Jones to coordinate a media event held on the opulent 28th floor of Los Angeles City Hall. The City wanted to host a New Years Eve event, and Quincy, generous spirit that he is, wanted to encourage support for his Telemedicine Initiative. This is what I learned:
1.) You need to find a connection between your organization’s cause and a celebrity. So, if your company provides sports equipment to disadvantaged youth, list a few celebs who are open and vocal supporters of that particular sport.
2) Go after newbies as well as A-Listers…They are typically more accessible, and need the publicity.
3) Write a one paragraph pitch providing background about your event, and note the way your organization or company plans to get media attention.
4) Visit the Association of Talent Agents Web site to locate that celebrity’s agent. Call and give your pitch! Stay tuned for Part II!!!
Your VP Guru
H.L.W.
Branding and Direct Sales
Well...I've just chatted with a fashion-conscious, girly-girl friend of mine about her new jewelry business. She needs clients..and fast! Part of the challenge is it's a direct sales business. So, she'll have to do some re branding, making it her own. I suggested maybe she:
1) Sit with a calendar and plan sales opportunities around some holidays and special days during the year. For example, sale gift certificates as Mother's Day gifts.
2) Target boyfriends and husbands for Valentine's Day gifts.
3) Become the 'Accessory Coach' for everyone she knows; making herself available to provide advice to make a look complete with the perfect jewelry! A Jewerly Lover's blog would help, too. A place to discuss jewelry-cost, care, quality, etc....Any other ideas out there? Feel free to share!!
Your VP Guru
H.L.W.
1) Sit with a calendar and plan sales opportunities around some holidays and special days during the year. For example, sale gift certificates as Mother's Day gifts.
2) Target boyfriends and husbands for Valentine's Day gifts.
3) Become the 'Accessory Coach' for everyone she knows; making herself available to provide advice to make a look complete with the perfect jewelry! A Jewerly Lover's blog would help, too. A place to discuss jewelry-cost, care, quality, etc....Any other ideas out there? Feel free to share!!
Your VP Guru
H.L.W.
Thursday, August 13, 2009
Welcome Publicity Seekers
If you've been looking for a place to share ideas and get information about publicity for a book, event, product or service, you've come to the right place!!Your Virtual Publicist will provide first-hand information about the latest tricks of the trade, "Meet the Editor" Online Pitch Parties and host guest-blogging publicists. I'll even provide feedback for your publiclity campaign or simply shoot the breeze about publicity!!I'll get down-and-dirty with the 'best of the best' in the world of marketing and publicity...inviting you to share your thoughts, opinions and perspectives!Stay tuned and enjoy the ride!!
Your VP Guru!!
H.L.W.
Your VP Guru!!
H.L.W.
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