Star Struck?! Part I

Daily Tip: Celebrities and Your Event (Part I)

Hey Publicity Seekers:

Growing up in Southern California had many perks! One was the occasional run-in or chance to meet a celebrity. I had an opportunity to work with the handler’s of the legendary producer/composer, Quincy Jones to coordinate a media event held on the opulent 28th floor of Los Angeles City Hall. The City wanted to host a New Years Eve event, and Quincy, generous spirit that he is, wanted to encourage support for his Telemedicine Initiative. This is what I learned:

1.) You need to find a connection between your organization’s cause and a celebrity. So, if your company provides sports equipment to disadvantaged youth, list a few celebs who are open and vocal supporters of that particular sport.

2) Go after newbies as well as A-Listers…They are typically more accessible, and need the publicity.

3) Write a one paragraph pitch providing background about your event, and note the way your organization or company plans to get media attention.

4) Visit the Association of Talent Agents Web site to locate that celebrity’s agent. Call and give your pitch! Stay tuned for Part II!!!

Your VP Guru
H.L.W.