Well...I've just chatted with a fashion-conscious, girly-girl friend of mine about her new jewelry business. She needs clients..and fast! Part of the challenge is it's a direct sales business. So, she'll have to do some re branding, making it her own. I suggested maybe she:
1) Sit with a calendar and plan sales opportunities around some holidays and special days during the year. For example, sale gift certificates as Mother's Day gifts.
2) Target boyfriends and husbands for Valentine's Day gifts.
3) Become the 'Accessory Coach' for everyone she knows; making herself available to provide advice to make a look complete with the perfect jewelry! A Jewerly Lover's blog would help, too. A place to discuss jewelry-cost, care, quality, etc....Any other ideas out there? Feel free to share!!
Your VP Guru
H.L.W.
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I think these suggestions are a great idea! Way to go, HLW!!!
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